Salt Athletic
Salt Athletic
Salt Athletic
UX web audit and design for Salt Athletic’s e-commerce website to improve usability, build credibility, and increase engagement.
UX web audit and design for Salt Athletic’s e-commerce website to improve usability, build credibility, and increase engagement.
UX web audit and design for Salt Athletic’s e-commerce website to improve usability, build credibility, and increase engagement.
As a sole designer, I was tasked to complete a website audit for saltathletic.com I analyzed current customer analytic data and user research to create and propose design decisions for an e-commerce website. These recommendations directed the website’s redesign.
I assessed the usability of the current site, recommended changes, created testing plans and presented my findings, design concepts and next steps to stakeholders.
Role
Product Designer
Skills
UI & UX Design
User Research
Timeline
2 weeks
Team
Just me!
Project Outcomes
Project Outcomes
Project Outcomes
I prioritized improving mobile web usability and impactful changes to the current customer journey that can be implemented quickly; without requiring drastic design changes. I designed iterations and provided reccomendations for 3 integral pages to the customer journey: The home page, product page and contact page.
I prioritized improving mobile web usability and impactful changes to the current customer journey that can be implemented quickly; without requiring drastic design changes. I designed iterations and provided reccomendations for 3 integral pages to the customer journey: The home page, product page and contact page.
These demonstrate aspects of my work, it does not include all designs and the full scope of contributions made to the project.
These demonstrate aspects of my work, it does not include all designs and the full scope of contributions made to the project.
These demonstrate aspects of my work, it does not include all designs and the full scope of contributions made to the project.
60% of negative reviews were unrelated to the product's quality.
60% of negative reviews were unrelated to the product's quality.
By analyzing product reviews on the website I found frustrations customers were experiencing that stemmed from friction in the customer journey.
Users and customers experienced uncertainty through navigational challenges and limited context, which led to to increased search times and difficulty finding information.
By analyzing product reviews on the website I found frustrations customers were experiencing that stemmed from friction in the customer journey.
Users and customers experienced uncertainty through navigational challenges and limited context, which led to to increased search times and difficulty finding information.
By analyzing product reviews on the website I found frustrations customers were experiencing that stemmed from friction in the customer journey.
Users and customers experienced uncertainty through navigational challenges and limited context, which led to to increased search times and difficulty finding information.
How Might We...
How Might We...
Improve the way users navigate, find and understand information to increase customer clarity and confidence?
Improve the way users navigate, find and understand information to increase customer clarity and confidence?